SkinnyBrands

The Curators

The Curators sells better-for-you meat snacks—air-dried beef, pork and chicken jerky, biltong sticks and high-protein trail mixes—priced in the mid-range (£2–£4 per 30 g bag). Products are gluten-free, low in sugar and under 120 kcal per serving. Distribution is omnichannel: DTC through wearethecurators.com, Amazon UK and a nationwide network of Tesco, Sainsbury’s, WHSmith, Boots and Holland & Barrett. The brand positions “jerky 2.0” as a gourmet, clean-label alternative to sugary protein bars. Recipes are developed with Michelin-trained chefs, use 100 % British & Irish grass-fed beef, and are slow-air-dried without nitrites or soy sauces. Flagship SKUs—Sea Salt & Pepper Beef Jerky and Korean BBQ Pork Jerky—won Great Taste Awards 2022-23 and are stocked in 1,200+ Tesco express lanes. Core buyers are 25-40-year-old urban professionals and fitness enthusiasts who want convenient, low-carb protein that fits desk drawers or gym bags. They value transparency (full ingredient lists on front of pack), British sourcing and flavour innovation over mainstream cured-meat brands. The Curators competes in the £200 m UK meat-snack segment against legacy jerky makers and protein-bar brands expanding into savoury. It differentiates through chef-led flavours, premium British meat, modern packaging and placement in the health aisle rather than the pub counter, carving out a niche between sports-nutrition utility and craft-food enjoyment.

Gourmet jerky that actually tastes like something your chef trained it

Remedy Drinks UK (Ended - March 1, 2023)

Remedy Drinks UK sold live-cultured, sugar-free kombucha and functional beverages in 250 ml cans and 750 ml glass bottles; prices sat at mid-range (≈£1.50–£2.50 per can, £3–£4 per bottle). Distribution blended DTC via remedydrinks.com with nationwide Waitrose, Sainsbury’s, Tesco, Boots, Holland & Barrett and Ocado listings, plus impulse channels such as WHSmith travel and gym cafés. All drinks were brewed for 30 days to <0.1 g sugar per 100 ml, vegan, unpasteurised and ACV-based; flavours mixed classic kombucha (Raspberry Lemonade, Ginger Lemon) with “Remedy Kefir” shots and “Remedy Energy” adaptogenic lines. The brand’s neon-bright cans, “No Sugar, Naturally” tagline and social campaigns built a gut-health-meets-street-culture niche that won Great Taste awards every year from 2018-2022. Core buyers were 18-35-year-old urban women and fitness-oriented men seeking soft-drink alternatives that fit low-sugar, vegan or “clean eating” lifestyles; parents also packed the 200 ml kids’ range in lunchboxes. Shoppers valued functional wellness benefits, transparent labelling and plastic-free cans more than rock-bottom price. Competition came from premium kombucha brewers, sparkling probiotic waters and better-for-you energy drinks; Remedy differentiated through zero-sugar credentials verified by I Quit Sugar, live-culture count printed on-pack, British BRC-grade brewery and cheeky social voice that normalised kombucha beyond health-food aisles.

Gut-friendly fizz that tastes like rebellion, not medicine

• Vegan

Jibbycoffee

Jibby sells CBD-infused whole-bean, ground, and cold-brew coffee priced at a premium level: 12-oz bags run $28-$32 and 12-pack ready-to-drink cans sell for $48-$52. All products are roasted in small batches, third-party lab tested for cannabinoid content, and sold exclusively through the brand’s own e-commerce site with nationwide U.S. shipping. The line’s point of difference is combining specialty-grade, single-origin beans with precisely dosed broad-spectrum CBD (15 mg per 12-oz serving) to deliver calm focus without the typical caffeine jitters. Flagship skews include the medium-roast “Balance” cold brew and the dark-roast “Boost” ground coffee, both marketed as productivity-friendly alternatives to regular coffee or sugary energy drinks. Core buyers are 25-45-year-old urban professionals who track wellness metrics, practice yoga or cycling, and want functional beverages that fit a low-anxiety, high-output lifestyle. The brand speaks to values of clean labeling, plant-based wellness, and transparent lab results, attracting consumers who already supplement with CBD or adaptogens. Jibby competes in the overlapping premium coffee and functional-CBD beverage segments, where differentiation hinges on barista-quality beans plus repeatable cannabinoid dosing rather than hemp flavor or novelty. By focusing on roast profiles first and layering in compliant, THC-free CBD, it positions itself as a craft coffee upgrade rather than a wellness shot, avoiding the commodity CBD drink aisle.

Specialty coffee that clears your mind instead of cluttering it

Tosi

Tosi sells plant-based, gluten-free snack bars and “superbites” made from nuts, seeds and dried fruit; everything is non-GMO and free of added sugar, soy or dairy. Single 1.6-oz bars run $2.49-$2.99, 4-count boxes about $8, and 12-count cartons $24-$30, placing the line in the mid-range better-for-you bar segment. Distribution is DTC through tosi.com and Amazon plus national Whole Foods, Sprouts, CVS and Target sets. The brand’s core promise is “clean indulgence”: dessert-inspired flavors such as Almond Blueberry and Dark Chocolate Sea Salt with ≤5 g naturally occurring sugar and 5-6 g protein per bar. Products are cold-pressed, never baked, and certified gluten-free, vegan and kosher; compostable wrappers and carbon-neutral shipping reinforce the sustainability story. Typical buyers are 25-45-year-old urban professionals, fitness enthusiasts and parents avoiding refined sugar and allergens; they value convenience, ingredient transparency and portion-controlled snacking that fits keto or paleo macros. Tosi’s Instagram-friendly packaging and athlete/influencer partnerships speak to a wellness-oriented, on-the-go lifestyle. Tosi competes in the crowded natural snack-bar aisle against legacy granola, keto and protein bars; it differentiates by combining dessert flavors with an ultra-short, whole-food ingredient list and third-party certifications while staying below mainstream premium price points.

Dessert-inspired nutrition that actually tastes indulgent, never guilty

• Sustainable
• Vegan

Drinkapres

Drinkapres sells ready-to-drink, 0.0 % ABV apéritifs in 750 ml glass bottles and single-serve 200 ml cans. Flavors mirror classic Italian and French aperitivos—Bitter Orange, Citrus Spritz, Rosso—and retail for $29–$35 per bottle and $4–$5 per can, placing the range in the premium non-alcoholic segment. Sales are direct-to-consumer through drinkapres.com with nationwide shipping; the brand is not yet stocked in brick-and-mortar chains. The liquids are brewed from filtered water, botanical extracts, and natural fruit juices, then gently carbonated to mimic the bite of alcohol without added sugar or sweeteners. Each serving is 15 calories and certified vegan, gluten-free, and halal. The minimalist matte bottles and “00” iconography position Apres as a design-forward alternative to traditional spirits, and the brand’s 2023 “Bitter Orange” release became a top seller in the NA aperitivo sub-category on Dry Atlas. Core buyers are 25-45-year-old urban professionals who socialize in bars but curb alcohol for fitness, mental clarity, or sobriety. They value sophisticated flavor, low-calorie macros, and packaging that looks at home on a restaurant table. The brand’s Instagram-heavy content leans into sunset rooftop pours and post-workout “reward without regret,” aligning with wellness and mindful-drinking cultures. Drinkapres competes in the fast-growing premium non-alcoholic spirits set against distill-and-remove bottlings and functional adaptogenic drinks. It differentiates by skipping the distillation process entirely, keeping price points below $40, and offering both full-size and single-serve formats—an option rare in the category—while using apéritif-specific flavor profiles rather than gin or whiskey replicas.

The aperitivo moment, minus the alcohol hangover

• Vegan

Drinksweetreason

Drinksweetreason sells canned sparkling beverages infused with adaptogens and nootropics. Flavors include Plum Blush, Lemon Citrus, and Peach Jasmine; each 12-oz can contains 0 g sugar, 5 calories, and 10 mg broad-spectrum hemp extract. Sold in 12-packs online at $35–$39 (≈$3 per can) and stocked at 1,000+ U.S. grocery, specialty, and fitness outlets—placing the brand in the mid-range functional beverage tier. The brand positions itself as “a reason to pause,” replacing alcohol and sugary seltzers with stress-support ingredients such as L-theanine, schisandra, and hemp. All formulas are vegan, non-GMO, and third-party lab-tested; packaging features pastel, minimalist cans that have become Instagram-friendly shorthand for “sober-curious.” Core buyers are 25-40-year-old urban professionals, mostly women, seeking alcohol alternatives that still feel social and celebratory. They value wellness, clean labels, and self-care rituals; many follow “dry” challenges and post unboxing shots of pastel-can fridges. Drinksweetreason competes in the fast-growing adaptogenic/nootropic seltzer segment against other hemp or botanical drinks. It differentiates through zero-sugar formulation, fashion-forward branding, and hybrid retail-digital distribution that places it beside LaCroix in stores and inside subscription wellness boxes online.

Pause, sip, feel better, without the hangover tomorrow

• Vegan

Jonesbar

Jonesbar sells certified-organic, date-based energy bars in seven core flavors plus limited seasonal drops; everything is vegan, gluten-free and made with 4–8 whole-food ingredients. Bars are priced at mid-range: $2.49-$2.99 each online or $24-$29 for a 12-pack. Sales are DTC through jonesbar.com and Amazon, plus 1,500+ specialty grocers and outdoor retailers across the U.S. The brand’s USP is ultra-short ingredient lists—every bar starts with 50-60 % dates and contains no syrups, isolates or “natural flavors.” Compostable plant-fiber wrappers and carbon-neutral shipping reinforce an “ingredients you can count on one hand” positioning. Top sellers are Peanut Butter, Chocolate & Coconut and the 1.7-oz “Mega” size aimed at endurance athletes. Core buyers are trail runners, cyclists, climbers and busy professionals who read labels and want whole-food fuel without processed sugars. The brand appeals to minimal-ingredient purists, zero-waste shoppers and anyone following vegan, paleo or gluten-free diets; 70 % of online customers subscribe for monthly deliveries. Jonesbar competes in the crowded “clean energy bar” set against brands that rely on protein isolates, sugar alcohols or fortified blends. It differentiates through single-digit ingredient counts, fully compostable packaging and a farm-to-bar supply chain that sources 90 % of ingredients from U.S. organic growers, letting it trade on transparency rather than macros or fortification.

Fuel made from five ingredients you actually recognize

• Organic
• Vegan

Trubrands Inc

Trubrands Inc. markets “Trubar” — a line of plant-based, gluten-free nutrition bars sold in single-flavor 12-packs and mixed cases. MSRP $24–$29 per dozen ($2–$2.40/bar) places the brand in the mid-range better-for-you snack tier. Distribution is DTC through trubar.com and Amazon, plus selective placement in Whole Foods, Sprouts, and airport C-stores. Bars are built on a short, allergen-filtered ingredient list (dates, nuts, pea protein, cacao) delivering 12 g protein and ≤8 g sugar without sugar alcohols or stevia. The company spotlights “school-safe” formulations free from dairy, soy, gluten, and nuts (Sunflower Butter variant), appealing to parents and athletes alike. Flavor extensions such as “Mocha Chocolate Chip” and seasonal limited drops keep the assortment tight but rotating. Core buyers are 25-45-year-old health-conscious women, parents managing kids’ allergies, and endurance athletes seeking clean pre-workout fuel; they value label transparency, portable nutrition, and permissible indulgence. Trubar’s pastel, emoji-free wrapper design signals adult snacking rather than candy replacement, reinforcing a “real food, no compromise” lifestyle. Competitive set includes natural-channel protein bars and date-based fruit/nut bars; Trubar differentiates by combining full plant protein with top-allergen-free options in one portfolio, whereas many peers choose either high-protein or allergen-friendly but not both. The company’s small-batch, refrigerated production preserves texture without shelf-life-shortening preservatives, a technical edge larger bar makers rarely match.

Real food that keeps up with your life, no compromises