Släcka

Food, Drinks & Restaurants · Wine & Spirits

Släcka sells non-alcoholic, adaptogenic “social tonics” in 12-oz cans: two SKUs—Elderflower-Lime and Grapefruit—sold in 4-packs and 12-packs online at drinkslacka.com and through ~300 U.S. natural-food stores. MSRP is $3.50 per can ($14 four-pack), placing the brand in the premium functional-beverage tier. Each can contains 1,200 mg of lion’s mane, 750 mg ashwagandha, 200 mg L-theanine, and 5 g organic agave for 25 calories; no added sugar, caffeine, or artificial ingredients. The positioning is “stress-relief without the buzz,” marketed as a post-work or party alternative that delivers calm focus within 15 minutes. Core buyers are 25-40-year-old urban professionals who identify as “sober-curious,” value wellness metrics, and want a socially acceptable drink that mimics craft-cocktail flavor without alcohol. Packaging—matte pastel cans, minimal Swedish-inspired typography—signals design-forward, health-conscious lifestyle. Släcka competes in the fast-growing “functional social beverage” space against both adaptogenic seltzers and zero-proof aperitifs; it differentiates through clinical-grade adaptogen dosing, sub-30-calorie nutrition panel, and single-can efficacy claim backed by third-party cognitive-task testing.

Calm clarity in a can, minus the hangover tomorrow

• Organic