sleepthru

Sleepthru.co.uk retails a tightly edited range of sleep aids: melatonin-free herbal capsules, magnesium-based night sprays, weighted blankets and a small line of silk sleep masks. Price points sit in the mid-range bracket—capsules start around £18 for a 30-day supply, blankets run £89-£129—positioning the brand above supermarket own-labels but below premium nutraceutical lines. Everything is sold DTC through the UK site only; no Amazon, Boots or high-street stockists are listed. The brand’s hook is “non-habit-forming, drug-free sleep support made for the UK market.” All formulations are THC-free, allergen-screened and manufactured in GMP-certified British labs; certificates of analysis are published per batch. Their hero SKUs are the 5-HTF + L-theanine “Deep Sleep” capsules and the 7 kg recycled-glass weighted blanket, both of which routinely sell out and drive 70 % of repeat orders. Core buyers are 25-45-year-old urban professionals who track sleep on wearables yet want to avoid prescription or groggy antihistamines. Marketing leans on functional benefits—longer REM, lower resting heart-rate—rather than wellness clichés, appealing to data-driven consumers who value transparency, minimal ingredient lists and next-day UK carbon-neutral delivery. Sleepthru competes in the crowded “clean sleep supplement” space dominated by US-import gummies and influencer-led pillow brands. It differentiates by staying UK-formulated, melatonin-free (sidestepping import restrictions), offering batch-level lab reports and bundling products into stackable “sleep systems” rather than one-off fixes.