Soulight

Soulight is an online-only wellness marketplace that sells live, 1-to-1 psychic, tarot, astrology and energy-healing sessions priced $0.99–$9.99 per minute, plus a small line of private-label meditation candles and ritual kits in the $18-$45 range; all transactions happen inside the app or on soulight.com—no physical retail. The platform differentiates itself by vetting every reader through test calls, customer-rating thresholds and ID verification, then letting users sort by price, rating, specialty and language; a “Call Back Later” queue and encrypted voice-over-IP keep sessions anonymous. Its best-known offer is the first-time-user bundle: three 10-minute readings for $9.99 total, which drives repeat traffic and app-store rankings. Typical customers are 25-44-year-old women in the U.S. and U.K. who identify as spiritual-but-not-religious, consult horoscope or tarot content on social media and want on-demand guidance without scheduling week-ahead appointments; they value privacy, affordability and the ability to switch practitioners instantly if a reading doesn’t resonate. Soulight competes with both national psychic phone networks and creator-led astrology apps by positioning itself as a curated, ratings-transparent marketplace rather than a single-source hotline or algorithmic content feed; lower take rates for readers (kept at 30 % vs. 40-50 % elsewhere) attract higher-rated advisors, while session recordings and in-app journaling build retention without subscription lock-in.