Stoneside

Stoneside sells made-to-order window treatments—roller, solar, cellular, Roman, and zebra shades plus drapery—priced in the mid-range to lower-premium tier ($200–$800 per average-sized window). All products are custom-cut in the company’s Denver workshop and sold exclusively through the brand’s U.S.-wide online platform and complimentary in-home design service that covers 25 metro areas. The brand’s core promise is “measure-to-install in 14 days,” achieved by owning the entire supply chain from measurement to manufacturing. Every order includes free cordless motorization, a limited lifetime warranty, and integration with Alexa, Google, and SmartThings, positioning Stoneside as the fastest turnkey source for smart, child-safe shades. Primary buyers are tech-savvy homeowners and condo dwellers aged 30-55 who value clean aesthetics, safety, and schedule efficiency over bargain pricing. They tend to re-order room-by-room and refer friends because the same designer handles revisions, reinforcing trust in a category where accuracy is critical. Stoneside competes with big-box private-label programs and legacy custom workrooms that rely on third-party installers. It differentiates through vertical integration that compresses lead times, bundles motorization at no extra cost, and provides a single, salaried designer from quote to install—eliminating the multi-vendor friction typical of custom window covering projects.