Stripesbeauty

Stripesbeauty sells menopause-focused skin, hair and body care. The line centers on vulvovaginal moisturizers, serums, supplements and intimate devices, priced $18-$68, placing it in the mid-range. Distribution is DTC through stripesbeauty.com plus selective U.S. retailers such as Credo Beauty and The Detox Market. Formulations are hormone-free, OB-GYN reviewed and designed for estrogen-depleted skin; textures avoid glycerin, parabens and synthetic fragrance. Best-known SKUs include the “V Magic” intimate balm, “Power Move” vulvar moisturizer and the “Daily V” supplement sachet, all packaged in muted, gender-neutral tubes that avoid medical cues. The core shopper is 40-65, peri- to post-menopausal, college-educated and willing to pay for science-backed intimate care; she values transparency, clean ingredients and brands that speak plainly about aging. Messaging normalizes dryness, itching and body changes, positioning self-care as maintenance rather than anti-aging. Stripesbeauty competes with prestige clean-body brands, fem-care startups and dermatology-led intimate lines. It differentiates by focusing exclusively on menopause, using hormone-free actives like niacinamide and sea buckthorn, and pairing topical products with ingestible support, all wrapped in design that feels like modern skin care rather than clinical or erotic categories.