Sun and Ski

Sun & Ski sells outdoor gear and apparel for warm-weather sports (cycling, running, paddle, surf) and cold-weather sports (skiing, snowboarding, snowshoe). Price points sit in the mid-range: most bikes $400-$1,800, snowboards $300-$650, jackets $120-$350, with occasional premium items above $2,000. The company operates 30 U.S. retail stores plus the e-commerce site, offering ship-to-store, curbside pickup, and seasonal rental fleets for skis, snowboards and bikes. The retailer differentiates by stocking both summer and winter hardgoods year-round under one roof, giving it “counter-seasonal” buying power that yields end-of-season clearance deals up to 70 % off. Private-label Sun & Ski branded accessories—roof boxes, bike racks, base layers—add margin while reinforcing the name. Its 100-day “Perfect Fit” ski-boot guarantee and free ski/snowboard hot-wax for life are services few specialty chains match. Core shoppers are regional outdoor enthusiasts who chase weekend adventures rather than elite expeditions: families that rent skis one season and buy bikes the next, college riders who wait for Labor-Day sales, and resort commuters who value fast binding mounts. They value convenience, seasonal swap programs, and knowledgeable staff who double as bike or ski techs rather than mere cashiers. Sun & Ski competes against pure-play internet discounters on price and against single-category specialty shops on breadth. By combining two-season inventory, in-house rental/repair, and private-label add-ons under one loyalty program, it positions itself as the practical one-stop shop that saves customers from visiting multiple retailers or waiting for off-season shipping.