Sunday Golf

Sports, Outdoors & Fitness · Golf

Sunday Golf sells lightweight carry bags (“Sunday bags”), stand bags, accessories and apparel priced $29-$249, squarely in the mid-range. The entire catalog is sold DTC through sundaygolf.com; no pro-shop or big-box retail distribution is listed. The brand’s signature Loma and LOMA XL bags weigh 2.0-2.3 lbs, hold 6-8 clubs, include a built-in insulated drink pocket and are sized to fit under an airplane seat—features that created the “minimalist golf” niche. Their styling departs from traditional tournament branding, using matte solids, camo and seasonal color drops aimed at social-media shareability. Customers are urban millennials and weekend golfers who play nine holes after work or travel and want to avoid full-size staff bags and cart fees. The brand speaks to convenience, portability and a “golf when you want” ethos rather than scratch-player performance. Sunday Golf competes with heritage bag makers whose portfolios center on tour-validated, 14-way, full-size staff and stand bags; it differentiates by optimizing for half-set walking rounds, airline carry-on compliance and fashion-forward colorways at half the weight and price of premium stand bags.

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