Superdrug

Health & Beauty · Skincare

Superdrug sells health, beauty and personal-care products across three price tiers: £1-3 own-label essentials, £5-15 mid-range make-up and skin care, and £25-60 premium fragrance and electrical beauty. Core categories are toiletries, cosmetics, skin, hair and oral care, plus pharmacy services, own-brand baby, vegan and wellness ranges. The company trades through 800+ UK high-street stores, airport concessions and a fully stocked e-commerce site offering next-day click-and-collect. The chain is Britain’s second-largest health & beauty high-street specialist and the fastest-growing premium beauty retailer by volume. Its private-label lines such as B. Makeup, Solait suncare, and Studio London cosmetics deliver catwalk shades at drugstore prices, while the Health & Pharmacy counters provide free prescription collection and NHS flu jabs under the same roof. A tiered loyalty scheme, “Health & Beauty Card”, gives instant discounts and points, driving 70 % of sales from members. Shoppers are predominantly 16-35-year-old women seeking trend-led products without department-store prices, plus time-pressed families refilling toiletries and prescriptions in one trip. The brand courts cruelty-free, vegan and sustainability values: 300+ own-brand products carry Vegan Society certification and recycled packaging, aligning with Gen-Z ethics. Superdrug competes with supermarkets, pure-play online beauty sites and department stores by combining high-street convenience, pharmacy authority and aggressive promotional pricing. Weekly “Star Buys” and data-driven coupons undercut rivals on well-known brands, while exclusive celebrity collaborations and rapid TikTok trend replication keep shelves relevant.

Trend-led beauty that doesn't demand a department store budget

• Sustainable
• Recycled
• Vegan
• Cruelty-free