Swimply

Swimply operates an online marketplace that rents private swimming pools by the hour. Inventory ranges from modest backyard pools at $30-$45 per hour to resort-style amenities—waterfalls, heated spas, cabanas—that command $150-$300 per hour. All discovery, booking and payment are handled through the Swimply website and mobile apps; hosts list free and set their own hourly rates while the platform adds a service fee. The brand created the first nationwide “Airbnb for pools,” turning under-used residential pools into income-producing assets. Every reservation includes $1 million in liability coverage and $10,000 property protection, a safety stack that legitimized peer-to-peer pool sharing. Swimply’s search filters—heating depth, salt-water, diving boards, pet-friendly—let guests match exact specifications, a granularity not found in traditional venue rental sites. Typical users are suburban parents seeking a weekend splash without country-club dues, urban millennials hosting birthday content shoots, and remote-workers who rent a quiet lap pool for exercise. Hosts skew toward homeowners aged 30-55 looking to offset mortgage and maintenance costs; both sides value friction-free tech, on-demand access and the sharing-economy ethos of monetizing idle assets. Swimply competes with public aquatic centers, boutique hotels that sell day-passes, and short-term rental homes marketed for their pools. It differentiates by offering hyper-local, hourly access with no overnight stay required, dynamic pricing that undercuts resort fees, and a two-sided rating system that keeps quality high without owning real estate or staffing lifeguards.