Takedownuniversity

Takedownuniversity sells instructional grappling and wrestling video courses, streaming memberships, and downloadable technique libraries. Prices sit in the mid-range tier: single courses run $47-$97, while annual all-access passes retail for $199-$299. Everything is distributed through its Shopify-powered site; no physical retail or DVD stock is kept. The brand’s edge is its systematic, college-style curriculum structure: each position is broken into “101–401” levels with quizzes, printable drilling sheets, and lifetime updates. Signature products include the “Takedown Blueprint” and “Leg-Ride Mastery” series that have cumulatively sold over 20,000 copies and are frequently cited in coaching clinics. Primary buyers are high-school and collegiate wrestlers, club coaches, and adult BJJ competitors who need a structured, self-paced learning tool. Customers value data-driven technique, clear instructional progression, and the ability to study film anywhere without recurring team fees. Takedownuniversity competes with one-off technique apps, free YouTube content, and subscription streaming platforms. It differentiates by packaging material into an academic syllabus, offering lifetime access instead of monthly dues, and layering homework assignments that bridge the gap between watching and drilling.