TANI

Clothing · Swimwear & Resort

TANI USA specializes in luxury undergarments and base-layer apparel for men and women, led by silk-blend and Micro Modal® briefs, leggings, tees and loungewear. Price points sit in the premium tier: women’s bottoms $38-58, camisoles $68-98, men’s boxer briefs $34-48 and thermal sets $120-180. Distribution is DTC through taniusa.com plus a small wholesale network of upscale boutiques and department stores in North America and Asia. The brand’s core promise is “second-skin” comfort using sustainably sourced Austrian Micro Modal® (twice as soft as cotton, wicks 50 % more moisture) and washable silk interlock woven in Japan. Collections are sewn with flat-lock seams, no-roll waistbands and tag-free labels, then treated with antimicrobial Swiss HeiQ Fresh tech. Best-known SKUs include the SilkTouch bikini and the HeatTech merino-silk thermal legging, both stocked year-round in 12+ neutrals. Customers are 25-55-year-old professionals who want invisible, all-day layers under slim workwear or yoga apparel and will pay for longevity and eco credentials. The shopper profile skews female 70 %, urban, travels frequently, values minimalist aesthetics and fiber traceability; marketing emphasizes 100 % carbon-neutral shipping and recyclable envelopes. TANI competes in the elevated basics space against European micro-modal labels and heritage silk lingerie brands. It differentiates by combining technical performance with understated design, offering a broader size run (XS-3X), gender-neutral color palette and lower per-wear cost backed by a 90-day “wear-test” guarantee.

Invisible luxury that moves with you, lasts forever

• Sustainable
• Recycled