Taylor of Old Bond

Taylor of Old Bond Street sells traditional men’s grooming products: shaving creams and soaps, safety razors, brushes, aftershaves, colognes, beard-care and skincare. Prices sit in the mid-range tier—shaving creams £12-£18 for 150 g, razors £30-£60, gift sets £50-£120—positioned below luxury niche labels but above mass-market drugstore lines. The brand operates both through its own UK e-commerce site and a network of domestic and international brick-and-mortar barbershops, chemists and department stores. Founded in 1854 on London’s Bond Street, the house retains Victorian apothecary styling, small-batch cream bases and classic British fragrances such as Sandalwood, St. James and Eton College. Its coconut-oil-rich shaving creams, triple-milled soaps and badger brushes have become reference products among wet-shaving enthusiasts. Limited seasonal releases and gold-rimmed porcelain bowls reinforce a heritage-luxury image without crossing into triple-digit pricing. Core buyers are men aged 25-55 who value ritual, craftsmanship and understated gentlemanly aesthetics; they are willing to spend more than supermarket prices for performance, scent authenticity and old-school packaging. The brand also attracts gift purchasers seeking “quintessentially British” sets for birthdays, Father’s Day and graduation. Competitors include artisanal American soap makers, continental European heritage houses and mainstream grooming conglomerates. Taylor differentiates by combining 160-year British pedigree with accessible pricing, consistent availability of staple scents and a full hardware-to-toiletry range under one trademark, offering a one-stop traditional wet-shaving outfit that newer artisans and mass brands cannot replicate.