Tellemoi

Haidy store

Haidy Store is an online-only retailer that focuses on fashion-forward women’s apparel, accessories, and modest-wear essentials. Core assortments include hijabs, abayas, kimonos, maxi dresses, and coordinated sets priced in the mid-range tier, with most items between USD 35-90 and occasional premium pieces up to USD 150. The site ships worldwide from its Dubai-based warehouse and restocks weekly to maintain new-arrival momentum. The brand positions itself as a one-stop hijab boutique that merges contemporary silhouettes with conservative dress codes; every listing notes fabric opacity, slip-on compatibility, and hijab styling suggestions. Signature offerings include the “Ultra-Soft Instant Hijab” collection—pre-sewn, magnet-free styles in 40 colors—and seasonal “Travel Abaya” line made from wrinkle-resistant crepe. Limited-edition color drops and influencer capsule collaborations sell out within hours, reinforcing scarcity appeal. Primary customers are Muslim women aged 18-35 living in Europe, North America, and the GCC who want trend-aligned yet prayer-ready clothing. They value speed (express shipping in 2-4 days), consistent sizing across ranges, and styling tutorials that show how to transition looks from office to mosque. Haidy Store competes with both fast-fashion giants that stock modest capsules and niche hijab labels that emphasize artisanal craft. It differentiates by combining rapid drop cycles with modesty-specific product engineering—such as built-in headbands and double-layer fabrics—while keeping prices below traditional luxury abaya houses.

Modest fashion that moves as fast as you do, always in stock

• Handmade

Abususa

Abususa is a direct-to-consumer online retailer that specializes in modest fashion for women, offering maxi dresses, abayas, hijabs, kimonos, and coordinating accessories. Price points sit in the mid-range bracket: most garments run $60-$140, while scarves and layering pieces start around $20. The brand sells exclusively through its own website, ships worldwide from U.S.-based inventory, and restocks weekly to keep turnaround fast. The label’s signature is “everyday luxury” modesty—buttery double-layer jersey, crepe that resists wrinkles, and built-in coordinating hijabs that eliminate color-matching guesswork. Best-known pieces include the reversible two-tone kimono cardigan and the “Instant” jersey hijab line, both routinely featured in the site’s top-10 bestsellers list. Every collection is released in limited dye lots, reinforcing scarcity without moving into couture pricing. Core shoppers are 18-40-year-old Muslim women in North America and the U.K. who want fashion-forward silhouettes that still meet hijab requirements; about 30% of orders come from working professionals seeking polished, meeting-ready layers they can throw on at 6 a.m. The brand’s styling videos and size-inclusive fit guides speak to value-driven consumers who prioritize ease, speed, and ethical small-batch production. Abususa competes in the crowded modest-wear e-commerce space populated by Turkish, UAE, and Southeast Asian fast-fashion exporters. It differentiates through North-American warehousing (2-4 day delivery), English-language customer service, and consistent fabrications that remove the gamble often associated with overseas sizing and quality.

Modest style that moves fast, ships faster, never compromises on fabric

• Ethical

Quranco

Quranco.uk is an online-only retailer specialising in modest fashion for women, with a focus on abayas, kimonos, hijabs and coordinated sets. Price points sit in the mid-range bracket: most abayas retail £55-£90, hijabs £12-£20 and occasion dresses up to £140. All stock is sold exclusively through the UK site, which ships worldwide. The brand positions itself as a British label delivering “contemporary modesty”; designs pair classic silhouettes with current colour palettes and textured fabrics such as nida matte, crepe and chiffon. Best-known pieces include the open-front kimono abaya with satin trim and the two-piece prayer set that bundles a loose dress and matching hijab. Limited-run drops and restock alerts keep demand high. Core customers are 18-35-year-old Muslim women in the UK and EU who want clothing that meets religious dress codes without looking dated. They value fast domestic delivery, inclusive sizing (UK 6-24) and styling videos that show how to layer pieces for work, university or events. Quranco competes with both Gulf-based modest giants and high-street chains that have added “modest edits”. It differentiates by offering British sizing standards, shorter hemlines suited to European heights, and duty-free domestic returns, removing the customs hassle common when ordering from Middle-Eastern malls.

Modest fashion that actually fits British life and looks completely current

Tabb'e Mod Dern

Tabb’e Mod Dern sells women’s ready-to-wear that fuses contemporary modest silhouettes with runway-level detailing: pleated abayas, belted kimono coats, wide-leg crepe sets and satin-trim hijabs. Price points sit in the mid-range bracket, with statement outerpieces around USD 120-180 and separates USD 45-75. The label is digital-first, trading exclusively through its own Shopify-powered site that ships worldwide from its Dubai studio within 3-5 days. The brand’s signature is architectural drapery achieved on matte crepe and twill—volumes that conceal yet move like couture. Every drop is produced in limited numbered runs (rarely restocked), and each piece is photographed on diverse body types rather than models only, reinforcing fit honesty. Their best-known “Origami Abaya” converts from open-front coat to closed wrap via hidden magnets, earning repeat press in regional fashion weeks. Customers are 25-40-year-old professionals across the GCC, UK and Southeast Asia who want fashion-forward coverage compatible with corporate and social settings. They value originality over logos, follow slow-fashion hashtags, and are willing to pay for design that respects both aesthetics and modesty codes without looking traditional. Tabb’e Mod Dern competes in the niche between fast-fashion modest chains and luxury couture abaya houses. It differentiates through limited-edition design language borrowed from avant-garde womenswear, transparent small-batch production, and mid-tier pricing that undercuts couture yet feels exclusive next to mass-market modest lines.

Architectural modesty for professionals who refuse to choose between coverage and design

Grace and Dotty

Grace & Dotty is a UK-based online boutique that focuses on women’s fashion and accessories sized 8-22, with a secondary line of matching mother-and-child pieces. Core categories are day dresses, occasion wear, knitwear, jewellery and small leather goods; most items fall between £35 and £120, placing the brand in the mid-range segment. Sales are conducted exclusively through its own Shopify-powered site and Instagram-linked “swipe-up” drops; there is no permanent bricks-and-mortar stockist. The label built its reputation on limited-edition, feminine prints—especially hand-drawn florals and polka dots—released in fortnightly “micro-collections” of 6-10 pieces that routinely sell out within 48 h. Every garment is designed in Yorkshire and produced in small Portuguese factories in runs of 100-200 units, allowing the brand to advertise “almost bespoke” exclusivity at ready-to-wear prices. Their wrap-style “Willow” midi dress has been restocked 14 times since 2019 and remains the site’s fastest-selling SKU. Typical customers are 28-45-year-old professional women in suburban or rural Britain who want Instagram-friendly outfits without fast-fashion ubiquity; many are mothers who value the coordinating mini-me range for event photos. Shoppers prioritise comfort, flattering cuts for curvier figures and the reassurance of UK customer service that answers DMs within an hour. Grace & Dotty competes with mainstream high-street labels, niche online dress boutiques and direct-to-consumer womenswear start-ups. It differentiates through strictly capped production volumes, inclusive sizing offered on every style, and a cohesive mother-child extension that turns one purchase into two, fostering repeat traffic and social sharing.

Exclusive prints that sell out in 48 hours, designed in Yorkshire, made for real life

Tohrabazar

Tohrabazar.com is an online-only marketplace that focuses on modest-fashion apparel, accessories, and home textiles imported from Turkey and the Gulf. Core categories include hijabs, abayas, kaftans, prayer garments, and coordinating scarves, with most pieces priced between USD 25–120, placing the offer in the mid-range bracket. Seasonal drops of premium embroidered or stone-detailed abayas peak around USD 180, but the majority of inventory stays below USD 100. The site promotes “Turkish craft, hijab-first design,” sourcing directly from small Istanbul and Gaziantep ateliers to keep turnaround under three weeks. Best-known lines are the two-piece crepe hijab sets (40-color palette) and the “Pearl-Trim” open abaya that sells out annually during Ramadan pre-orders. Every product page lists fabric weight, opacity grade, and washing instructions—data rarely supplied by regional resellers. Shoppers are 18-40-year-old Muslim women in North America, the U.K., and the Gulf who want fashion-forward yet prayer-appropriate clothing shipped quickly from a halal-certified warehouse. They value opaque fabrics, inclusive sizing (S–4XL), and payment options that include PayPal, Klarna, and local cash-on-delivery in the UAE. Tohrabazar competes with global fast-fashion labels that carry modest capsules and with Gulf luxury abaya houses. It differentiates by combining Turkish textile quality, sub-USD 100 price points, and a hijab-centric size/fit glossary, positioning itself between cheap mass-market imports and high-end couture abayas.

Turkish crafted modest fashion that ships in weeks, not seasons

Fleurwear

Fleurwear sells women’s occasion-wear and modest fashion: satin slip dresses, beaded abayas, embroidered kaftans, hijabs, and matching belt sets. Most pieces sit between $120-$320, placing the label in the mid-range; limited-edition couture abayas reach $550. The collection is sold only through fleurwear.com with worldwide DHL shipping and periodic pop-up showrooms in Dubai and London. The brand positions itself as “demi-couture modesty,” offering ready-to-wear garments hand-finished with couture techniques—French lace insets, pearl baroque beading, and silk-organza flowers applied in Dubai’s atelier. Every design is produced in numbered runs of 80-120 pieces and ships with a certificate of authenticity, a rarity in the modest-fashion space. Core customers are 22-40-year-old professional Muslim women in the GCC, U.K., and U.S. who need elegant, coverage-focused options for weddings, galas, and Eid celebrations. They value investment pieces that balance religious dress codes with fashion-forward silhouettes and Instagram-ready detailing. Fleurwear competes with both mainstream occasion-wear labels that lack modest cuts and conservative brands that often favor basic fabrics. It differentiates by merging high-end embellishment, limited availability, and fashion-editorial styling specifically scaled for hijabi wearers, filling a gap between mass-market modest retailers and luxury couture houses.

Couture craftsmanship meets modest elegance for occasions that matter

Entimessi

Entimessi is a direct-to-consumer online brand that focuses on contemporary women’s apparel and accessories. Core lines include minimalist dresses, tailored separates, knitwear, and small leather goods priced in the mid-range bracket—typically USD 60–180 for clothing and USD 40–90 for accessories. Sales are handled exclusively through its own website, with periodic drops announced to mailing-list subscribers and no third-party retail distribution. The label stands out by combining clean, architectural silhouettes with sustainable material choices such as Lenzing Tencel, recycled polyester, and dead-stock wool. Limited-run production keeps inventory low and creates scarcity appeal; most styles are restocked only once. Signature pieces include the square-neck “M1” midi dress and the reversible recycled-nylon tote, both frequently highlighted in social-media styling posts. Entimessi targets urban women aged 25–38 who work in creative or tech fields and favor a capsule wardrobe over fast-fashion trends. Customers value understated design, ethical sourcing, and the convenience of online-only shopping that ships from a single U.S. fulfillment center within 3–5 days. It competes in the crowded “accessible sustainable fashion” segment against brands that also market elevated basics online. Differentiation comes from tighter drop cadence, neutral color palettes that crossover between seasons, and garment specs—such as double-lined bodices and concealed pockets—more commonly found at premium price tiers.

Minimalist design meets ethical production, delivered straight to you

• Sustainable
• Recycled
• Ethical