Terry Bicycles

Sports, Outdoors & Fitness · Cycling & E-Bikes

Terry Bicycles sells women-specific road, gravel, hybrid and e-bikes ($1,399-$5,999), plus cycling shorts, bibs, jerseys, outerwear and saddles priced $45-$250. The range sits mid-to-premium; complete bikes average $2,500-$3,800. Sales happen through terrybicycles.com, a toll-free bike concierge line, and about 250 specialty retailers across North America. Founded in 1985 by former pro Georgena Terry, the company pioneered frame geometry and saddles engineered for female anatomy—its Butterfly saddle has been in production 30 years and sold over 1 million units. Every model is spec’d from the ground up for women, not simply downsized, and the in-house design team still prototypes in Burlington, Vermont. Core buyers are experienced women road and gravel riders aged 35-55 who want performance gear that fits without compromise and value U.S. design heritage. The brand also attracts entry-level riders drawn by educational fit content and inclusive sizing XS-3X who see Terry as a female-led authority rather than a men’s line adapted later. Terry competes with global bike makers that offer women’s sub-lines and with apparel brands pushing unisex or shrink-and-pink collections. It differentiates through continuous women-specific R&D, a lifetime warranty on frames and saddles, and deep category focus that keeps the entire product conversation female-first rather than an afterthought.

Built for how women actually ride, not shrunk from men's designs