Texture Plus

Texture Plus manufactures high-density polyurethane wall, column and ceiling panels that replicate brick, stone, barn wood, bamboo, leather and industrial metals. Sheets are sold in 4 ft × 8 ft interlocking panels priced $149–$269 each, placing the line in the mid-range decorative-surface segment. The company sells factory-direct through TexturePlus.com and a small Orlando showroom; nationwide shipping is free on orders over $500 and contractors can open net-30 trade accounts online. The brand’s molded skins are ¼-inch thick, weigh under 3 lb per panel, and install with construction adhesive in a fraction of the time and cost of full-thickness masonry or lumber. Every design is rotation-molded from original quarried stone or reclaimed timber to keep grout lines and grain patterns random, and the entire catalog is in stock with same-day shipping—an operational speed rare in the category. Their “Nordic White” faux brick and “Reclaimed Ship-Lap” finishes are the best-sellers for commercial accent walls and residential kitchen backsplashes. Buyers are commercial property owners, hospitality FF&E buyers, set designers and DIY homeowners who need fast renovation turnarounds without structural reinforcement. The customer base values lightweight labor savings, visual authenticity and the ability to re-skin existing drywall instead of demolishing. Projects range from boutique hotel lobbies to RV remodels and pop-up retail displays. Texture Plus competes with fiberglass-reinforced faux-stone brands, thin-veneer quarried products and peel-&-stick PVC tile sheets. It differentiates through thicker, groutable polyurethane that accepts standard latex paint, Class A fire ratings, and a lifetime warranty against delamination—features the lighter PVC or cement-board alternatives do not match.