THE PACK Vegan Dog Food

Food, Drinks & Restaurants · Pet Food

THE PACK sells wet and dry plant-based meals, treats, and toppers formulated for dogs. Core lines are canned “No-Moo Ragu,” “No-Cluck Casserole,” and oven-baked kibble; all SKUs sit in the premium price band at £4–£6 per 400 g can and £12–£14 per 1.5 kg dry bag. The brand is DTC-first through thepackpet.com, Amazon UK and EU, and selective bricks-and-mortar (Planet Organic, independent zero-waste pet shops). Formulations are 100 % animal-free, fortified with 29 % minimum protein from peas, lupin, and algae plus added taurine, B12, and omegas; products meet FEDIAF adult-dog nutrition standards without slaughterhouse ingredients. The range is marketed as “the world’s first gourmet vegan dog food,” using human-grade, non-GMO vegetables and recyclable steel cans; high palatability trials (>90 % acceptance) are published on the site. Primary buyers are urban millennials and Gen-Z dog owners who identify as vegan, vegetarian, or flexitarian and want to align pet diets with their own climate and ethics. They value cruelty-free certification, carbon-saving metrics printed on each can, and subscription discounts that automate guilt-free feeding. THE PACK competes with legacy premium canned/kibble brands whose protein source is chicken, beef, or fish, and with newer insect-based or lab-grown chicken foods. It differentiates by eliminating all animal ingredients while matching meat-based protein and fat levels, offering gourmet flavor names, and publishing third-party environmental impact data showing 17 % of the CO₂e of conventional wet food.

Feed your dog the way your values demand

• Recycled
• Independent
• Organic
• Vegan
• Cruelty-free