Clothing · Sustainable Fashion
The Rainy Days
British design that keeps you dry without looking like a hiker
The Rainy Days sells British-designed raincoats, waterproof bucket hats and pack-away ponchos priced £65-£140, sitting in the mid-range bracket between fast-fashion and premium outerwear. The entire catalogue is sold exclusively through its own site, therainydays.co.uk, with free UK delivery and periodic archive sample sales. The brand’s USP is fashion-led weatherproofing: every piece uses fully-taped seams, recycled PU or PFC-free coatings and comes in a signature colour-block palette updated each season. Their best-known “Original” unisex raincoat folds into its own back pocket, ships in a matchbox-style tin and has become a recognisable staple on UK university campuses. Core buyers are 18-35 year-old city dwellers and festival-goers who want weather protection without “outdoor” styling; sustainability, gender-neutral fits and Instagram-friendly colourways are key motivators. Customers typically value affordable design credentials over technical mountain performance. They compete with Scandinavian rainwear labels, high-street fashion chains’ seasonal mac ranges and direct-to-consumer technical-lite brands. Differentiation comes through British design identity, playful colour stories, recycled material commitments and a single-product focus that keeps prices below heritage outdoor names while offering better waterproof assurance than fashion-only retailers.
Nike
Nike sells athletic footwear, apparel, and sporting equipment designed for performance and everyday wear. They are notable for their innovative shoe technology, iconic Swoosh branding, and marketing campaigns featuring world-class athletes, making them the global leader in sports gear for professional athletes and casual consumers alike.
Just do it, because performance meets style in every step