Thebootyco

Thebootyco sells shape-wear, leggings, and “lift” shorts engineered to accentuate the glutes; prices sit mid-range at USD 45-70 per piece. Everything is sold DTC through thebootyco.com with periodic drops announced on Instagram; no wholesale or marketplaces are used. The brand’s core IP is a patented double-seam “heart-shape” pattern that cups and pushes the butt up without external padding; every style is fit-tested on 30+ body shapes and the product videos show before/after side-by-side comparisons that routinely pass 1 M views. Their original “LiftLegging” remains the bestseller, responsible for roughly 60 % of lifetime revenue. Customers are 18-34-year-old women who follow fitness and curve-positive creators, value gym-to-street versatility, and want visible enhancement without surgery. Messaging centers self-confidence, not weight-loss, and user-generated #bootyco posts are reposted daily, reinforcing a community of “strong is the new skinny.” They compete in the crowded athleisure/shape-wear overlap by focusing solely on lower-body enhancement rather than full-body smoothing, using playful, body-positive tone instead of clinical compression language, and keeping limited inventory drops that sell out within hours, creating hype cycles typical of streetwear rather than lingerie.