Therapyg

Therapy G sells science-driven hair-care solutions centered on thinning hair and scalp health. The line spans follicle-stimulating shampoos, conditioning proteins, scalp serums, and a Tryptobond Guard-enhanced styling range; most SKUs sit in the mid-price tier ($18-$35 for 8-12 oz treatments), with a few clinical-strength kits reaching $70. Distribution is DTC through therapyg.com plus professional salon supply houses and specialty beauty e-tailers; no mass retail. The brand’s IP is a patented Tryptobond Guard molecule that adheres to hair’s sulfhydryl bonds, reducing cuticle loss during chemical services and daily washing. Their Thinning Hair System—shampoo, conditioner, and Follicle Stimulator serum—has been cited in peer-reviewed dermatology journals for measurable diameter increase after 90 days. All formulas are drug-free, color-safe, and packaged in recycled HDPE to reinforce the clinical-meets-clean positioning. Core buyers are 30-55-year-old women and men noticing early-stage shedding or postpartum density loss who prefer evidence over hype; they value trichologist-endorsed regimens that fit existing salon routines and avoid minoxidil side effects. The brand also attracts colorists who retail it as a take-home insurance policy against breakage. Therapy G competes in the dermatological hair-loss segment against cosmeceutical and nutraceutical brands; it differentiates by bonding-repair technology rather than relying solely on caffeine, peptides, or DHT blockers, and by offering salon-backdated education that turns stylists into de facto prescribers.