Sports, Outdoors & Fitness · Boots
thirtytwo
Boots built by riders who still ride them every day
ThirtyTwo sells snowboard boots, bindings, outerwear, and accessories priced mid-range to premium (USD 200-450 for boots, USD 150-400 for jackets). Distribution is both DTC through thirtytwo.com and wholesale to core snowboard shops, large sporting-goods chains, and resort retailers worldwide. The brand is known for rider-driven boot design: lightweight construction, heat-moldable liners, and the STI Evolution foam outsole that cuts weight without sacrificing dampening. Flagship lines include the Lashed boot (in production since 1995) and the TM-Two, both offered in multiple flex ratings and step-on compatible versions. Customers are 15-35-year-old resort and backcountry riders who prioritize fit, board feel, and credibility within snowboard culture; they value rider-owned authenticity and technical progression over fashion-only labels. ThirtyTwo competes with heritage snowboard footwear and soft-goods brands by doubling down on boot specialization—owning a factory dedicated to snowboard footwear and offering one of the industry’s widest width/foot-volume size runs—while keeping prices slightly below comparable premium technical brands.
Gymshark
Gymshark sells athletic apparel, activewear, and fitness accessories designed for gym-goers and fitness enthusiasts. They're notable for being founded by a teenager in his garage and building a loyal community-driven brand that resonates with younger fitness enthusiasts and social media-savvy athletes.
From garage startup to fitness community, wear the brand that actually gets you