Thisiselims

Accessories · Jewelry

Thisiselims sells gender-neutral streetwear and accessories centered on graphic hoodies, sweatpants, tees, and canvas tote bags; most pieces sit between USD 60-120 for tops and USD 80-140 for bottoms, placing the label in the mid-range bracket. Orders are fulfilled only through the brand’s own Shopify site, with periodic limited drops that routinely sell out within hours. The brand’s visual identity is built around grainy film photography, hand-drawn type, and washed, heavyweight cotton blanks that are cut slightly oversized and garment-dyed for a sun-bleached look; each drop is numbered rather than seasonally named, reinforcing scarcity. Signature items include the “Elims Club” pigment-printed hoodie and the “Film Not Dead” tote, both of which have become identifiers within niche Instagram streetwear circles. Core customers are 18-30-year-old creatives—photographers, design students, and music producers—who value understated, story-driven pieces over logo-heavy flex items and who treat drops like collectible releases. They gravitate to Elims for its anti-mass-market stance, small production runs, and visual language that references analog film culture. Competitors are other online-only, drop-based streetwear labels that use blank-heavy silhouettes and nostalgic graphics; Elims differentiates by keeping SKUs extremely tight (usually under ten pieces per release), photographing every lookbook on 35 mm film with the same recurring models, and maintaining a single, cohesive color palette across drops, creating instant recognizability without visible branding.

Numbered drops, grainy aesthetics, clothes that feel like film photography