Tiffany Roe

Tiffany Roe is an online-only mental-health education brand that sells self-paced digital courses, downloadable workbooks, card decks, and therapist-led membership programs priced from $15 PDFs to $349 comprehensive courses; a small selection of branded journals and apparel sits in the mid-range tier ($20-$60). The company’s distinction is that every product is created and taught by Roe, a licensed clinical mental-health counselor, so the content meets continuing-education standards while packaged in colorful, Instagram-friendly design; flagship offerings include the “Therapy Thoughts” workbook collection and the monthly “Mindful Counseling Membership,” which together have enrolled over 25,000 paying users. Core buyers are women 18-40 who identify as wellness-oriented, therapy-curious, or already in therapy and want practical, stigma-free tools to reinforce their growth; they value self-care budgets, evidence-based psychology, and body-positive, LGBTQ-affirming messaging. Roe competes in the crowded “self-help meets influencer” space populated by life-coach courses and meditation apps, but differentiates by guaranteeing clinically accurate content delivered by a credentialed therapist, wrapping CBT and DBT skills in bright, shareable graphics, and keeping the entire ecosystem affordable without subscription lock-in.