Tonal

Tempo

Tempo sells connected home fitness equipment, including smart dumbbells and barbells that pair with AI-powered coaching through their app. They're notable for combining affordable strength training equipment with personalized digital coaching, making professional-quality workouts accessible to fitness enthusiasts training at home.

Your personal strength coach lives in your smart dumbbells

Freeletics

Freeletics sells AI-powered fitness training programs, workout apps, and training plans designed for personalized bodyweight and strength training. They're notable for combining artificial intelligence with high-intensity interval training (HIIT) to create adaptive workout experiences for fitness enthusiasts seeking app-based, data-driven training without requiring a gym.

Your AI coach learns how you move and adapts

DKN

DKN specializes in home fitness equipment, strength training machines, and exercise bikes designed for serious fitness enthusiasts and gym-quality workouts at home. They're notable for offering commercial-grade fitness equipment at accessible prices, making professional-level training equipment available to everyday fitness enthusiasts rather than only commercial gyms.

Gym-quality equipment for your home, not your budget

ThirioFit

ThirioFit sells smart, app-connected home fitness hardware anchored by a fold-flat “digital weight” strength tower and matching Bluetooth accessories such as a bench, bar, and ankle straps. The core bundle sits in the mid-range, roughly US $1,200–$1,500; add-ons stay under $300 each. Everything is sold direct-to-consumer through thiriofit.com and shipped from U.S. warehouses; no retail stores or third-party marketplaces are used. The brand’s headline feature is motorized “adaptive resistance” that adjusts in 0.5-lb increments up to 200 lb without metal plates, plus AI-form feedback via 3-D motion sensors built into the tower. Workouts stream on the companion app with real-time rep counting, progressive overload algorithms, and leaderboards. The entire rig folds to 7 in. depth and ships in two boxes, making it one of the slimmest all-in-one strength systems available. Primary buyers are 25-45-year-old urban professionals living in apartments or small homes who want gym-level strength training without dedicating a room to equipment. They value data-driven coaching, space efficiency, and the flexibility to switch between strength, HIIT, and physical-therapy-style movements on one machine. ThirioFit competes in the connected compact-strength segment against brands that combine hardware subscriptions with large wall-mounted or mirror-form units. It differentiates by offering plate-free digital weight in a free-standing, stow-away frame at a lower buy-in price and without a mandatory long-term content subscription—membership is optional after the first year.

Gym strength that vanishes into your apartment

Bowflex Fitness

Bowflex sells home fitness equipment including adjustable dumbbells, exercise machines, and digital fitness subscriptions designed for convenient at-home workouts. They're notable for pioneering space-saving, adjustable strength training equipment that appeals to fitness enthusiasts who prefer exercising at home rather than at a gym.

Transform your home into a complete gym without leaving your space

Solostrength

Solostrength sells innovative fitness equipment and training tools designed for strength training, functional fitness, and athletic performance. They're notable for creating portable, space-efficient solutions that cater to home gym enthusiasts, athletes, and fitness professionals who prioritize quality equipment without requiring large commercial facilities.

Strength training that fits your life, not your garage

BODi

BODi sells workout programs, fitness equipment, and digital training content designed for home-based fitness enthusiasts. They're notable for their integration of connected fitness devices with streaming workout classes, making them a comprehensive at-home fitness solution for people seeking structured training and community support.

Your entire gym comes home with live instructors and smart equipment