tonymora

Tony Mora sells handcrafted western and fashion boots for women and men, plus a small line of leather bags and belts. Prices sit in the mid-to-premium bracket: most boots retail €350-€650, with exotic leathers reaching €900. The brand operates its own Barcelona workshop and sells worldwide through tonymora.com, Amazon Europe, and roughly 150 independent footwear and equestrian stores across Spain, France, Germany, Japan and the U.S. Every pair is lasted and stitched in the company’s small Spanish atelier, allowing made-to-order calf, crocodile and python options with 3-week delivery. The house is known for combining traditional western silhouettes—riding, roper and cowboy lasts—with European fashion colors, slimmed shafts and cushioned leather soles. Signature collections “Madrid Cowboy,” “SoHo Python” and the vegan “Eco-Rider” line generate the strongest repeat sales and press coverage. Core buyers are 25-45-year-old urban professionals who want authentic western detailing without sacrificing European fit and sustainability. They value artisan-made goods, small-batch production and the ability to customize shaft height, leather and sole color online; many ride on weekends or attend country-themed festivals and need boots that work both on a bike and in a creative office. Tony Mora competes with mass-produced western labels and luxury European fashion houses that outsource boot production. It differentiates by keeping manufacturing in-house, offering true western construction (Goodyear welt, lemonwood pegging) alongside narrow European lasts, and providing customization at prices below heritage U.S. cowboy brands and designer runway equivalents.