Toya Simone LLC

Toys & Games

Toya Simone LLC is a direct-to-consumer beauty and cosmetic brand that operates primarily through its e-commerce site, toya simone.com. The line focuses on complexion products—liquid foundations, concealers, and loose setting powders—priced between $24 and $38, squarely in the mid-range segment. All launches drop online only; no wholesale or brick-and-mortar stockists are used. The brand’s signature is a 20-shade range of sweat- and transfer-resistant full-coverage foundation marketed to perform on mature, oily, or scarred skin without oxidizing. Each formula is vegan, paraben-free, and filled in airless pumps to prevent product waste, a packaging choice rarely offered by indie labels at this price tier. Social-media demos that show the foundation withstanding 12-hour dance sessions have become viral references for long-wear claims. Core buyers are women 25-45 who self-identify as multi-tasking professionals, performers, or fitness instructors and want camera-ready coverage that survives humid climates and long days. They value time-saving routines, inclusive shade curation, and female-owned indie labels that disclose ingredient percentages and post real-skin wear tests. Toya Simone competes with other indie long-wear complexion brands that sell mostly online and promise performance for deeper skin tones. It differentiates by combining pro-artist level pigment load with skin-care ingredients such as niacinamide and willow-herb, offering generous 20 ml mini sizes for shade testing, and shipping all orders within 48 hours from Dallas instead of using third-party fulfillment.

Coverage that moves with you, never against you

Vegan

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Designer frames that actually fit your budget and your face

Sustainable
Recycled
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Switch your style weekly without switching your budget or time

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