Toyish Labs

Toys & Games

Toyish Labs markets Clixo, a line of flat, flexible, magnetic “click” pieces that fold into 3-D creations; SKUs run from $19.99 starter packs to $149.99 classroom sets, placing the brand in the mid-range. Products are sold direct-to-consumer through clixo.com and Amazon, plus about 250 U.S. specialty toy and museum stores. The pieces are paper-thin, recyclable, and dishwasher-safe, combining origami and block play in a travel-friendly form that fits in a backpack pocket. Launched via a 2019 Kickstarter that passed 400 % funding, Clixo won a 2021 ASTRA Best Toys for Kids award and is now used in over 1,000 schools as a STEM manipulative. Core buyers are design-minded parents aged 25-45 who want screen-free, open-ended toys that develop spatial reasoning yet pack flat for city apartments and airplane trays. The brand speaks to minimalist, eco-conscious families who value portability and gender-neutral aesthetics over character licensing. Clixo competes in the crowded magnetic-tile and travel-toy segments by emphasizing foldability, lightness, and silicone durability rather than rigid plastic squares or electronic features; its positioning as “origami meets magnetism” gives it a distinct slot between traditional building blocks and craft kits.

Origami meets magnetism, flat enough for any adventure

• Recycled