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Alleyoop

Alleyoop sells on-the-go beauty and wellness products designed for busy, active lifestyles, with a focus on portable makeup, skincare, and health items. They're notable for creating products that prioritize convenience and functionality for people who need quality beauty solutions that fit into fast-paced, mobile-first lives.

Beauty that moves as fast as you do

MERIT

MERIT sells clean, dermatologist-developed makeup and skincare products designed to be effective without unnecessary ingredients. The brand is notable for making high-performance beauty products accessible at affordable prices, appealing to consumers who want quality cosmetics without the luxury price tag.

Dermatologist-approved beauty that actually works, minus the price tag

BrushOnBlock

Brushonblock sells sunscreen and sun protection products designed for convenient, on-the-go application. They're notable for their innovative brush-applicator format that makes sunscreen application mess-free and portable, appealing to consumers seeking practical UV protection without traditional lotion hassles.

Sun protection that actually goes where you go, no mess required

Mix & Match

Mix & Match specializes in curated travel packages and health & beauty products designed for travelers who want to maintain their wellness routines while exploring the world. They're notable for combining vacation planning with premium self-care items, making them ideal for health-conscious travelers seeking convenient, all-in-one travel solutions.

Explore the world without leaving your wellness routine behind

MAC Cosmetics

MAC Cosmetics sells professional-quality makeup products including foundations, eyeshadows, lipsticks, and brushes alongside skincare and beauty tools. They are notable for their iconic color range, artist-created formulations, and strong presence in professional makeup artistry, appealing to both everyday beauty enthusiasts and professional makeup artists worldwide.

Professional color that transforms your artistry into reality

Brow Tricks Products

Brow Tricks Products specializes in eyebrow cosmetics and grooming tools, including brow pencils, powders, gels, and brushes designed to help customers achieve defined, shaped eyebrows. They are notable for offering affordable, high-quality brow products that cater to beauty enthusiasts of all skill levels who want salon-worthy results at home.

Perfect brows, affordable price, salon results at home

Loum Beauty

Loum Beauty sells color cosmetics and complexion tools aimed at quick, mistake-proof application. Core SKUs include multi-use sticks, cream-to-powder palettes, retractable brushes and refillable compacts priced $18-$38, placing the line in the accessible-to-mid range. Distribution is DTC through loumbeauty.com with periodic drops on Amazon; no brick-and-mortar stockists are listed. The brand’s positioning centers on “stress-free makeup”: every product is designed to be applied without primers or brushes, blended with fingers, and worn on eyes, lips and cheeks interchangeably. Hero items include the 3-Minute Face Stick and the Flip-Top Stackable Palette, both marketed as TSA-friendly, refillable and vegan. All formulas are fragrance-free, dermatologist-tested and manufactured in small California batches to keep shade edits tight. Loum targets time-pressed consumers aged 25-45 who want a polished look between video calls and after-work socializing without investing in elaborate routines. Messaging emphasizes efficiency, portability and clean ingredients, appealing to urban professionals and minimalist travelers who value utility over trend-chasing. Competitors include other digitally native, clean-ingredient color brands that promote multi-use sticks and fast routines. Loum differentiates through modular, magnetic packaging that snaps into a single travel tile, a deliberately limited shade system that flatters a wide spectrum, and a price point below most prestige clean labels while still offering vegan, EU-compliant formulas.

Makeup that moves as fast as your day does

• Vegan

Girlactik

Girlactik specializes in cosmetics and beauty products including makeup, nail polish, and skincare items designed to be affordable and accessible to everyday consumers. They are notable for their vibrant, trendy product lines and emphasis on inclusive beauty that appeals to young women and makeup enthusiasts who want quality cosmetics at budget-friendly prices.

Vibrant makeup that keeps your beauty budget thriving, always