Trettitre

Trettitre is a direct-to-consumer audio brand that sells portable speakers, true-wireless earbuds, and compact home sound systems priced between €79 and €249—solidly mid-range with premium build touches. All sales flow through its own website and select European marketplaces; there is no brick-and-mortar network. The company’s identity rests on Scandinavian-minimalist industrial design, recycled-aluminium housings, and tuning profiles created with Gothenburg studio engineers. Flagship products include the circular “Trettitre One” 360° speaker and the TT-01 buds that ship with user-replaceable batteries—features that have gained coverage in design-centric tech media. Core buyers are 25-40-year-old urban professionals who value aesthetics as much as acoustics and want eco credentials without luxury-brand mark-ups. They typically place the speaker on visible countertops or carry the earbuds between co-working spaces, prioritising understated style over bass-heavy branding. Trettitre competes in the crowded “accessible premium” audio tier dominated by lifestyle electronics labels. It differentiates through restrained visual language, smaller form factors, modular repairability, and carbon-neutral shipping, positioning itself as the design purist’s alternative to flashier, plastic-heavy rivals.