Health & Beauty · Makeup & Cosmetics
Trulybeauty sells skincare and beauty products, including serums, cleansers, and makeup items formulated with clean ingredients. The brand is notable for being founded by social media influencer James Charles and appeals to Gen Z consumers seeking affordable, trendy beauty products with transparent ingredient lists.
Clean beauty that actually looks good and won't break your wallet
Visit siteThe Skinny Confidential sells skincare, supplements, wellness products, and beauty items formulated with clean, high-quality ingredients. They're notable for their influencer-founded brand (by Lauryn Evarts Bosstick) that appeals to health-conscious consumers seeking luxury wellness products with a focus on transparency and efficacy.
Clean luxury that actually tells you what's in it
Visit siteLILFOX is a health and beauty brand offering skincare, cosmetics, and wellness products designed with clean, effective ingredients. The brand is notable for catering to Gen Z and younger consumers who prioritize sustainability, inclusivity, and transparency in their beauty purchases.
Clean beauty that actually listens to what Gen Z wants
The INKEY List is a skincare brand that sells affordable, science-backed beauty products formulated with active ingredients like hyaluronic acid, niacinamide, and retinol. They're notable for making professional-quality skincare accessible to younger consumers and those new to active ingredients through transparent ingredient lists and educational content.
Science-backed skincare that doesn't require a chemistry degree or your paycheck
Visit siteAgency Skincare sells premium skincare products formulated with clean, clinically-proven ingredients designed to address modern skin concerns. The brand is notable for creating dermatologist-developed solutions that cater to Gen Z and millennial consumers seeking effective, science-backed alternatives to traditional beauty brands.
Clean science that actually works for modern skin
Visit siteColleen Rothschild Beauty sells luxury skincare products including serums, moisturizers, cleansers, and treatments formulated with high-quality ingredients. The brand is notable for being founded by beauty influencer Colleen Rothschild and is designed for consumers seeking effective, science-backed skincare solutions at premium price points.
Influencer-trusted formulas that actually work on your skin
Visit siteTruSkin offers skincare products including serums, moisturizers, and cleansers formulated with natural ingredients like vitamin C, hyaluronic acid, and retinol. They are notable for providing dermatologist-recommended, affordable skincare solutions designed for consumers seeking effective anti-aging and skin health products without premium price tags.
Dermatologist-approved skincare that actually fits your budget
Visit siteRevolution Beauty sells affordable makeup, skincare, and beauty products across multiple product categories including foundations, eyeshadows, palettes, and skincare items. They're notable for making trendy, high-quality beauty products accessible to Gen Z and budget-conscious consumers through competitive pricing and frequent product launches.
Trendy makeup that won't break the bank, refreshed constantly
Visit siteKylie Cosmetics sells makeup products including lip kits, eyeshadows, foundations, and other beauty essentials designed for a wide range of skin tones and preferences. The brand is notable for being founded by Kylie Jenner and has become a cultural phenomenon, particularly popular among Gen Z and social media-savvy consumers who follow beauty trends and influencer recommendations.
Get the trends Kylie wears before they hit the mainstream
Visit site