Trusted Trackers

Trusted Trackers sells GPS-based vehicle and asset trackers, sold direct-to-consumer through its UK e-commerce site. The range spans £49–£199 for standalone devices and £4–£12 monthly for SIM-based live-tracking subscriptions, placing the brand in the mid-range bracket between budget Amazon generics and premium fleet-grade hardware. Every unit is supplied pre-installed with an EE multi-network SIM, arrives ready-to-use, and is supported by a UK-based technical help-desk; the company positions itself as “the only tracker brand you can actually phone.” Best-known lines are the magnetic, battery-powered TR-30 for caravans and plant, and the hard-wired TR-Pro with ignition-cut relay for cars and vans. Buyers are private owners of motorcycles, classic cars, motorhomes, ride-on mowers and small contractor equipment who want theft recovery without signing a long fleet contract. The brand appeals to value-conscious motorists, caravanning retirees and rural tradespeople who prioritise simple DIY fit, English support and no credit-check subscriptions. Trusted Trackers competes with low-cost white-label devices sold on marketplaces and with high-end Thatcham-approved S5 systems installed by franchised dealers. It differentiates by bundling an optimised UK SIM, offering a 30-day “no-quibble” return, and providing live chat and telephone setup assistance—service layers the bargain imports omit and the premium installers charge extra to deliver.