TURNER New Zealand

TURNER New Zealand sells merino wool and possum-merino knitwear for men and women—sweaters, scarves, beanies, gloves, socks and baby blankets—priced NZ $60–$350, placing the range in the premium bracket. Orders are taken worldwide through the brand’s own e-commerce site; domestic shoppers can also visit the company store in Mosgiel, Otago and a small network of New Zealand gift retailers. The label’s signature fibre blend combines 40 % fine merino, 40 % brushtail possum fur and 20 % silk, creating garments that are twice as warm as pure cashmere yet 30 % lighter. All yarn is spun and every piece is knitted in the South Island, allowing TURNER to market itself as authentically “New Zealand made” and to guarantee fibre content with a woven authenticity tag. Buyers are travelling professionals and outdoor-oriented locals aged 30-65 who want low-bulk insulation that looks smart in urban settings yet performs on ski fields or hiking trails. They value traceable natural fibres, low-wash convenience and supporting a local supply chain that turns an invasive pest species (possum) into luxury knitwear. TURNER competes against imported cashmere labels and global outdoor-merino brands by offering a distinctly Kiwi fibre recipe, on-shore manufacturing transparency and limited-run colour palettes updated each southern season. Its lighter-weight, warmer knits allow travellers to pack fewer pieces, giving the brand a practical edge over heavier pure-wool or synthetic mid-layers.