Twiss Up

Twiss Up sells ready-to-drink alcoholic spritzes in 250 ml slim cans. Flavours pair fruit wines with citrus or berry notes; ABV sits at 5.5 %. A four-pack retails for £8–£10, placing the brand in the accessible mid-range. Distribution is mixed: the site offers 24-can bundles for UK next-day delivery, while Tesco, Ocado and 700+ independent off-licences stock individual cans. The liquid is fermented from Californian wine rather than malt or neutral spirit, giving a lighter, gluten-free profile. Each can is 99 calories, vegan and contains no artificial sweeteners. The “twist-to-start” resealable can top—rare in RTD alcohol—lets drinkers portion or share. Limited seasonal drops (Blood Orange & Chili, Pink Grapefruit & Rosemary) rotate every quarter. Core buyers are 25-40-year-old urban professionals who want wine-bar taste without glassware or corkscrews. They shop for park picnics, trains to festivals and fridge-fillers for mid-week socials. Health cues—low calorie, gluten-free—align with gym-going and flexitarian lifestyles, while bright colour-block packaging photographs well for Instagram Stories. Twiss Up competes in the fast-growing wine-based RTD segment against both legacy wine coolers and craft canned cocktails. It differentiates by using real wine instead of malt base, staying under 100 calories and offering the resealable can. The direct-to-consumer store adds subscription discounts, something bulk-dominated supermarket rivals rarely match.