Twoobs

Twoobs is an Australian footwear label focused on women’s slide and platform sandals, plus a small line of matching socks. Styles sit in the mid-price tier—most pairs retail for AUD $120-$160—and are sold exclusively through the brand’s own e-commerce site, twoobs.com, with periodic drops announced to an email wait-list. Limited-run colourways often sell out within hours and are not restocked. The brand’s signature is a chunky, ultra-light EVA platform sole that is 100 % recyclable; each pair ships in carbon-neutral, plastic-free packaging and can be returned to Twoobs for closed-loop recycling. Co-founders (and sisters) Jess and Stef Dadon publicise material provenance, factory audits and annual impact reports, positioning Twoobs as “vegan, planet-positive sandals you’ll actually wear.” Their best-known SKUs are the original “Tweedy” slide and the higher “Tallie” platform, both released in monthly new colour drops. Core buyers are 20-40-year-old women who want statement comfort without leather and who follow sustainable-fashion influencers on Instagram and TikTok. Customers value the combination of fashion-forward colourways, foot-bed arch support and a guilt-free materials story; many collect multiple colourways and post unboxing videos hashtagged #twoobing. Twoobs competes in the crowded “contemporary comfort sandal” space against both heritage comfort brands and trend-driven vegan labels. It differentiates through limited-drop scarcity, fully recyclable single-material construction and transparently published lifecycle emissions, creating a niche between mass-market EVA sandals and higher-priced designer platforms.