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uabeana

Colombian microlots roasted fresh, traced from farm to cup

Ethical

uabeana is a direct-to-consumer coffee company that sells single-origin, small-batch arabica beans and cold-brew concentrates. All coffees are roasted to order in 12 oz, 2 lb and 5 lb bags priced USD 16–42, placing the brand in the mid-premium tier. Orders are placed only through uabeana.com; the site ships throughout the United States and offers a subscribe-and-save option. The brand sources exclusively from micro-farms in Huila, Colombia that practice shade-grown, pesticide-free cultivation, then roasts in Atlanta within 72 h of shipment. Each release lists the farm name, elevation and fermentation time, and every bag carries a roast-date stamp and QR code that links to cupping notes and producer story. Limited microlots (300–400 bags) sell out quickly and drive repeat traffic. Core buyers are 25-40-year-old specialty-coffee enthusiasts who own burr grinders and track extraction metrics; they value traceability, ethical sourcing and brighter, fruit-forward flavor profiles. The minimalist packaging and science-tinged copy appeal to design-conscious professionals who post brew recipes on Instagram and Reddit. uabeana competes with other online-only specialty roasters that emphasize farm transparency and fast fulfillment. It differentiates by limiting SKUs to one origin, publishing complete lot sizes and harvest dates, and guaranteeing post-roast delivery within 3 days—speed and Colombian exclusivity its larger multiregional rivals do not match.

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