Unison

Unison sells modern bedding, bath textiles, kitchen linens, tableware, and small décor objects priced in the mid-range: sheet sets $120-$220, duvets $160-$280, ceramic dinnerware $12-$48 per piece. The brand operates exclusively through its own e-commerce site and one Chicago showroom, shipping across the United States. Founded in 2007, Unison positions itself as a design-forward, color-driven textile house that collaborates with independent artists and European mills to create limited-run patterns unavailable at mass retailers. Signature offerings include the “Colorblock” bedding series and GOTS-certified organic cotton percale sheets dyed in small batches. The core customer is 28-45, urban or suburban, values original graphic design, sustainable fibers, and wants cohesive color palettes without luxury mark-ups. Buyers typically rent or own modern apartments, follow interior-design media, and prefer to refresh rooms seasonally with affordable statement textiles. Unison competes in the crowded “accessible modern home” space against direct-to-consumer linen startups, national bedding chains, and Scandinavian-inspired housewares brands. It differentiates by releasing artist-exclusive prints in short production runs, maintaining tighter color editing than big-box competitors, and keeping prices below premium European labels while still using Portuguese and Turkish mills.