Unplugged

Unplugged sells digital-detox vacation cabins that are rented by the night; each self-contained unit is a pre-fabricated, off-grid “tiny cabin” placed within 1–2 hours of major U.K. cities. Nightly rates run £120–£250 for two people, positioning the offer between budget glamping and premium boutique lodges. Bookings are handled exclusively through the brand’s own website, with instant calendar availability and contact-free check-in. The company’s core promise is a mandatory 72-hour phone lock-up: guests seal devices in a supplied box on arrival to enforce an offline stay. Cabins are solar-powered, plumbed and heated, but deliberately omit Wi-Fi and TVs; instead they stock analog games, books, and a retro instant camera. Launched in 2021, the “Unplugged” cabin model has become shorthand among U.K. media for “digital-detox retreats.” Primary customers are 25-45-year-old urban professionals seeking a quick reset from screen overload—couples booking weekend escapes and HR teams arranging employee wellbeing perks. The brand appeals to values of mindfulness, slow travel, and measurable self-care, marketing the experience as “3 days to feel human again.” Unplugged competes in the short-stay leisure market against countryside Airbnbs, glamping sites, and wellness retreats. It differentiates by productizing the detox concept—mandatory offline rules, consistent cabin design, and locations chosen purely for distance from London or Manchester—turning a behavior-change idea into a repeatable hospitality format rather than a single destination.