Digital Services & Streaming
Upstreamed
Pure water that moves with you, no landlord required
Upstreamed sells direct-to-consumer water-filtration systems and replacement cartridges engineered for apartment and condo plumbing. Core line includes under-sink purifiers ($189-$289), shower filters ($79-$99) and subscription cartridge packs ($29-$45 per quarter), positioning the brand in the mid-range between jug filters and whole-house rigs. Sales are online-only through upstreamed.com and Amazon; shipping is free in the continental U.S. The products are designed for tool-free, 15-minute installs that renters can reverse at move-out, and every system is tested to NSF 42, 53 & 401 standards. Upstreamed’s transparent housing lets users see filter color change, a visual cue that has become a signature feature on social media. A prepaid return mailer recycles used cartridges, a closed-loop program few competitors offer. Primary buyers are 25-40-year-old urban renters who want bottled-water quality without plastic waste or landlord negotiations. They value convenience, sustainability credentials and subscription savings over owning permanent hardware. Upstreamed competes with countertop pitchers, faucet add-ons and lower-priced generic filters by focusing on rental-friendly installation, certified performance and recycling. Against premium whole-house brands it differentiates on price, portability and a subscription model that guarantees timely cartridge swaps.
