V By Laura Vann

Accessories · Jewelry

V By Laura Vann is a British jewellery house specialising in demi-fine rings, earrings, necklaces and bracelets priced £45-£350. Collections are cast in recycled 925 silver or 18 ct gold-plated bronze, handset with laboratory-grown and responsibly sourced natural stones. The brand trades direct-to-consumer through vbylauravann.com and ships worldwide; selected lines are stocked in 80+ UK and Irish independents including John Lewis and boutique opticians. Design signatures are vintage Art-Deco silhouettes re-worked into stackable, modular pieces, recognisable by stepped geometric bezels and milgrain edging. The “Signature” and “Nova” ranges, released seasonally in limited colourways, sell out within days and are restocked by wait-list only. All jewellery is designed in the brand’s Birmingham Jewellery Quarter studio and manufactured in a family-run ISO-certified factory, allowing small-batch drops every 4-6 weeks. Core buyers are 25-40 year-old professional women who want heirloom-looking pieces without luxury price tags and who prioritise traceable materials. They favour timeless design over fast-fashion trends, value British craft heritage and expect packaging that is plastic-free and gift-ready. Instagram and TikTok content featuring styling reels and “behind-the-bench” videos drives 70% of traffic. V By Laura Vann competes in the crowded demi-fine segment against both trend-led e-commerce brands and heritage high-street names. It differentiates through limited-edition colour palettes, museum-quality vintage references, and transparent UK production that can pivot styles within weeks. By controlling design, plating and quality checks in-house, the brand delivers premium finishes at half the price of traditional fine jewellers while maintaining carbon-neutral operations.

Vintage Art Deco crafted in Birmingham, designed to last forever

• Recycled
• Independent