Vaulted

Vaulted sells investment-grade gold bullion in 1-gram to 1-kilogram increments and complementary 99.99 % pure gold jewelry. Prices track the live spot price plus a 1.5–5 % purchase spread and a 0.4 % annual storage fee, positioning the brand in the mid-to-premium tier versus retail coin shops. All transactions occur through vaulted.com and its mobile app; no physical storefronts exist. The company stores every ounce in the Royal Canadian Mint’s vault and records ownership on a private blockchain ledger, allowing 24/7 buying, selling, or same-day physical redemption. A standout feature is “GoldBack” jewelry—interlocking 1 g bars that can be snapped off and spent or re-melted, merging bullion with wearable utility. Core customers are 28-45-year-old tech-savvy professionals who want inflation hedges but distrust crypto volatility and traditional banks. They value portability, audit transparency, and the option to gift or travel with fractional gold without paperwork. Vaulted competes with online bullion dealers, gold ETFs, and fintech savings apps. It differentiates by combining institutional-grade storage, sub-$10 minimums, and blockchain-recorded title that lets users settle peer-to-peer transfers in under a minute—something ETFs and coin sites cannot offer.