Verb Products

Verb Products sells color-safe shampoos, conditioners, styling sprays, dry shampoos, hair masks, and travel minis. Most SKUs sit between $16-$20, placing the line in the affordable-to-mid segment. Distribution is DTC through verbproducts.com, Amazon, and 1,000+ Ulta Beauty doors across the U.S. The brand’s signature is salon-grade formulas without sulfates, parabens, or gluten, all packaged in minimalist white bottles with color-coded caps. Standouts include the Ghost Weightless Oil, Purple Mask, and volume-boosting Dry Shampoo that routinely top Ulta’s “pro-owned” bestseller lists. Every product is cruelty-free and most are vegan, reinforcing a clean-but-effective positioning. Core buyers are 18-34-year-olds who want performance normally found in $30+ prestige products but at drugstore-adjacent prices. They tend to follow hair tutorials on TikTok and Instagram, value ingredient transparency, and prefer brands that feel like an indie discovery yet are easy to repurchase at national retail. Verb competes in the crowded “affordable pro” haircare space, going up against salon spin-offs and influencer lines sold at Ulta and Sephora. It differentiates by keeping SKUs under $22, avoiding celebrity markup, and offering liter refills that cut plastic use 60%, giving budget-conscious consumers pro results with a lighter footprint.