Vivienne Westwood

Clothing · Women's Fashion

Vivienne Westwood sells women’s and men’s ready-to-wear, couture bridal, handbags, footwear, jewellery, fragrances and small leather goods; most pieces sit in the premium bracket (£300-£1,500 for dresses, £600-£1,200 for bags). Collections span mainline “Gold Label” runway pieces, more commercial “Red Label” and the denim-centred “Anglomania” diffusion line. The brand operates global flagship stores (London, Paris, Tokyo, Seoul, New York) and its own e-commerce site plus selected department-store concessions. The house is rooted in 1970s British punk: Westwood and then-partner Malcolm McLaren seeded the Sex Pistols’ look from their Kings Road shop. Signature motifs—corsetry, asymmetric draping, Harris tweed fused with tartan, orb logo, climate-change slogans—reappear each season, making historicism and activism part of the product itself. Notable lines include the 1981 “Pirate” collection that launched London’s avant-garde onto the Paris schedule and the recurring “Climate Revolution” graphics. Core buyers are fashion-literate 25-45-year-olds who treat clothing as cultural statement and value artisanal British tailoring; the brand also attracts collectors of archival punk pieces and eco-conscious consumers drawn to Westwood’s “Buy Less, Choose Well” ethos. Customers typically favour nightlife, art and music scenes and are willing to pay for pieces that signal intellectual rebellion rather than mainstream luxury. Vivienne Westwood competes with heritage European luxury houses and directional contemporary labels by positioning itself as anti-establishment yet craft-driven: limited production runs, U.K. ateliers, recycled fabrics and overt political messaging distinguish it from conglomerate-owned brands. Rather than seasonal “it-bags,” the orb plaque and planetary rings serve as long-running identifiers, allowing the label to trade on cultural capital rather than advertising spend.

Rebellion with a perfectly tailored seam

• Recycled
• Handmade