Wearefluus

Wearefluus sells self-described “flushable” and biodegradable personal-care wipes—face, body, and feminine hygiene—sold in single-use packets and multi-count pouches. Prices sit in the mid-range bracket: $7–$12 for a 30-count pouch, $18–$24 for 90-count bundles, and $42 for a 270-count refill box. The brand is direct-to-consumer through wearefluus.com and Amazon, with no brick-and-mortar presence. The wipes are engineered to break down in turbulent water within minutes, meeting ISO 14851 flushability standards; packaging is plastic-neutral and printed with soy ink. Fluus positions itself as “the world’s first truly flushable wipe,” leaning on third-party lab data and a carbon-offset supply chain. Their signature “Green Tea + Aloe” face wipe and pH-balanced intimate wipe are the most reviewed SKUs. Core buyers are 18-35-year-old urban women who prioritize low-waste convenience and gym-to-office routines; 60 % of site traffic comes from mobile Instagram swipe-ups and TikTok demos. The brand speaks in plain, science-backed language about periods, sweat, and sensitive skin, aligning with values of transparency, bodily autonomy, and discreet portability. Fluus competes in the saturated wet-wipe aisle against traditional plastic-based incumbents and newer “eco” wipes that are merely compostable. Its differentiation is the combination of proven flushability, plastic-neutral certification, and feminine-centric branding that treats wipes as a skincare-meets-period-care essential rather than a baby-care afterthought.