WHOLEROLL

WHOLEROLL sells tree-free, bamboo-based toilet paper and paper towels in bulk cartons of 12–48 rolls. Price sits at mid-range: about $1.15–$1.35 per 300-sheet roll when bought in 24- or 48-count boxes. Sales are online-direct through wholeroll.com and Amazon; no retail presence. The brand’s core claim is “zero trees, zero plastic”: rolls are 100 % FSC-certified bamboo, wrapped in recycled kraft paper, shipped in carbon-neutral boxes. Each 3-ply roll is 300–350 sheets, 40 % longer than standard supermarket rolls, giving WHOLEROLL a “long-roll” signature SKU that tops Amazon’s “bamboo toilet paper” search. Customers are U.S. suburban families and eco-conscious millennials who buy 3–4 times a year in bulk to avoid store trips and reduce plastic. The brand leans into hypoallergenic, septic-safe credentials and donates one tree per carton through One Tree Planted, aligning with waste-averse, health-focused households. WHOLEROLL competes in the niche between premium recycled-paper brands and luxury bamboo labels. It undercuts most bamboo rivals by 15-20 % through DTC logistics, keeps plastic-free packaging stricter than mainstream “green” sub-lines, and markets roll-length rather than softness to stand apart.