WOO MORE PLAY

Health & Beauty

WOO MORE PLAY sells coconut-oil-based personal lubricants, massage oils, and intimacy accessories priced in the mid-range (US $12-$32 per unit). All products are vegan, edible, and packaged in recyclable aluminum or glass. Distribution is DTC through woomoreplay.com and Amazon; no brick-and-mortar retail. The brand’s hook is food-grade, coconut-oil lubricants flavored with real vanilla, chocolate, and strawberry that double as massage oils. Every formula is glycerin-, paraben-, and silicone-free, and the site groups items into playful “Play Kits” for couples. Best-known SKU is the “WOO Coconut Love Oil” 3.3-oz pump bottle. Core buyer is 25-40-year-old women in committed relationships who prioritize clean ingredients, discreet packaging, and gift-ready aesthetics. Customers value organic skincare standards extended to intimacy and are willing to pay extra for tasteful branding that avoids clinical or hyper-sexualized cues. WOO MORE PLAY competes in the clean intimacy segment against boutique lube start-ups and prestige wellness labels. It differentiates through dessert-inspired flavors, dual-use oil format, and cheeky yet romance-focused storytelling that positions the products as date-night enhancers rather than medical aids.

Coconut oil that tastes as good as it feels

• Recycled
• Organic
• Vegan