Woodpecstudio

Woodpecstudio sells hand-crafted wooden eyewear—optical frames and sunglasses—priced in the mid-range bracket, typically USD 90-160. All pieces are made-to-order through their single Shopify site; no wholesale or physical stockists are carried. The frames are carved from single blocks of walnut, maple or sapele, steam-bent for curvature, then fitted with German OBE hinges and UV400 Zeiss lenses. Each pair ships with a matching hardwood case, and the studio’s “one tree planted per frame” pledge is tracked with a numbered tag. Buyers are design-conscious 25-45-year-olds who want a sustainable alternative to acetate or metal glasses and value visible wood grain over logo branding. They tend to be creatives, developers and eco-minded professionals who post unboxing shots that highlight the grain patterns. Woodpecstudio competes with small-batch wooden-frame labels and the sustainable sub-lines of larger eyewear brands. It differentiates by keeping production entirely in-house, offering free global shipping and lifetime frame repairs, and limiting runs to 200 pieces per quarter to maintain exclusivity.