Wunderbrow

The Brow Balm

The Brow Balm sells eyebrow grooming and styling products, including balms and pomades designed to shape, set, and maintain eyebrows throughout the day. They're notable for catering to individuals seeking a natural, long-lasting alternative to traditional eyebrow makeup, appealing to both everyday users and beauty enthusiasts who want polished, defined brows.

Shape, set, and own your natural brow look all day

Browspop

Browspop sells eyebrow and beauty products, including brow pencils, powders, and related cosmetics designed for eyebrow grooming and enhancement. They are notable for offering affordable, high-quality brow products that cater to beauty enthusiasts and everyday consumers looking for professional results at accessible price points.

Professional brows, affordable prices, confidence every single day

14 Day Manicure

14 Day Manicure sells long-lasting gel nail polish and manicure products designed to provide professional-quality nails that resist chipping for up to two weeks. The brand is notable for catering to busy individuals and nail enthusiasts who want salon-quality results at home without frequent touch-ups.

Salon-quality nails that actually last two weeks at home

Brow Tricks Products

Brow Tricks Products specializes in eyebrow cosmetics and grooming tools, including brow pencils, powders, gels, and brushes designed to help customers achieve defined, shaped eyebrows. They are notable for offering affordable, high-quality brow products that cater to beauty enthusiasts of all skill levels who want salon-worthy results at home.

Perfect brows, affordable price, salon results at home

Benefit Cosmetics

Benefit Cosmetics sells a wide range of beauty products including eyebrow makeup, face primers, bronzers, blushes, and mascaras known for their fun, playful branding and innovative formulations. They are notable for their distinctive, humorous marketing approach and are particularly popular with consumers seeking trendy, Instagram-worthy beauty products that don't take themselves too seriously.

Beauty that's bold, playful, and unapologetically Instagram-worthy

Gelshadow

Gelshadow sells gel-based eye-shadows, liners and multi-use pigments sold in single pans, stackable duos and curated 5-pan palettes. Everything is vegan, cruelty-free and priced mid-range: $8 for a single, $14 for a duo, $28 for a palette. The line is sold only through gelshadow.com and ships worldwide from U.S. fulfillment centers. The brand’s entire formula is a true gel-to-powder hybrid: 40% water-based gel baked for 24 h into a flexible powder that sets for 16-hour wear without primer. The finish spectrum—matte, satin, chrome and “wet glass”—and the magnetic reusable packaging have made the Wet Glass single and the 5-pan Metro collection repeat wait-list items. Core buyers are 18-34-year-old makeup enthusiasts who post looks on TikTok and value high-impact color that survives concerts, humidity and 12-hour shifts. They prefer vegan, cruelty-free formulas and want pro-level payoff without pro prices or excess packaging. Gelshadow competes in the crowded “Instagramable color cosmetics” space dominated by fast-fashion beauty and prestige artist brands. It differentiates by owning only one category—gel-pigment eyeshadow—and guaranteeing no creasing, fading or fallout, backed by visible wear-test data on every product page.

Gel pigment that sticks through your wildest nights, no primer needed

• Vegan
• Cruelty-free

Staminacosmetics

Staminacosmetics sells skin-care and makeup hybrids designed for post-workout or active lifestyles, including sweat-setting sprays, mineral SPF foundations, gel cheek tints and recovery serums. Products sit in the mid-range, with most SKUs priced USD 24-42. Distribution is DTC through the brand’s own site plus a small Amazon storefront; no brick-and-mortar stockists are listed. The line is built around “motion-proof” performance claims—every formula is dermatologist-tested for 90-minute sweat and humidity resistance and is non-comedogenic. Flagship SKU “Endurance Setting Mist” uses a patented polymer-shield complex that locks makeup while delivering electrolyte-rich algae extract; it consistently ranks in the top-10 best-sellers on the site’s landing page. Core buyers are 18-35-year-old women who train daily, post gym selfies and want cosmetics that survive HIIT sessions without clogging pores. Messaging emphasizes clean, vegan ingredients, gender-neutral sporty packaging and time-saving 2-in-1 benefits that align with wellness and efficiency values. Staminacosmetics competes in the athleisure-beauty niche against both prestige sport makeup lines and mainstream long-wear franchises. It differentiates by focusing exclusively on workout durability, publishing third-party sweat-chamber test data and offering smaller, gym-bag-friendly sizes that undercut premium competitors’ per-ounce pricing.

Makeup that moves with you, not against your skin

• Vegan

Bobbi Brown

Bobbi Brown sells professional-quality makeup, skincare, and beauty products designed for everyday wear and special occasions. They're notable for their philosophy of enhancing natural beauty with minimal, expertly-crafted products and are particularly favored by makeup artists, beauty professionals, and consumers seeking timeless, wearable cosmetics.

Makeup that looks like you, just better