Yiyohair

Health & Beauty

Yiyohair is a direct-to-consumer hair-extension and wig e-commerce site that stocks raw virgin human-hair bundles, lace frontals, closures, 360 wigs, HD lace units, and complementary care tools. Price points run $65-$180 for 3-bundle sets and $180-$420 for full lace wigs, placing the brand in the upper-mid range of the online hair market. Sales are 100% online through yiyohair.com and its U.S. and EU warehouses; same-day shipping is offered on most SKUs. The company differentiates by advertising “single-donor, cuticle-aligned” hair collected directly from Southeast Asian temples and processed without acid baths or silicone coatings. Its best-known SKUs are the “Yiyo Raw Burmese” and “Yiyo Cambodian Straight” collections, which are marketed as lasting 2-3 years with proper care and can be lifted to #613 blonde. Each order ships with a QR code that links to donor-source and quality-test videos, reinforcing traceability. Core buyers are Black and Latina women aged 18-40 who install extensions themselves or via professional stylists and who value longevity, color versatility, and ethical sourcing. The brand’s social feeds feature everyday wearers, college students, and salon owners who tag #SlayWithYiyo to show units after multiple installs, underscoring a community-driven, budget-savvy yet quality-focused lifestyle. Yiyohair competes with AliExpress vendors, Amazon top-sellers, and niche Instagram boutiques that also sell raw hair. It separates itself by maintaining U.S./EU inventory for 2-4 day delivery, offering 30-day no-questions returns on unaltered units, and publishing third-party hair-quality lab reports—policies rarely matched by low-cost marketplaces or influencer-driven stores.

Real hair, real results, real shipping speed that actually matters

• Ethical