Youn Beauty

Youn Beauty is a mid-premium skin-care and wellness label that focuses on corrective, dermatologist-formulated serums, peptide-rich moisturizers, SPF hybrids, and nutricosmetic supplements. Most single items run $45-$110; kits and 90-day regimens peak around $280. Distribution is DTC through younbeauty.com and a Los Angeles flagship med-spa; no wholesale or third-party e-tail. The line was created by board-certified dermatologist Dr. Jacqueline Youn and touts “clinical-grade actives at pH-optimized levels” without fragrance, dyes, or microplastics. Standouts include the 2.5% Retinol + Bakuchiol Overnight Serum and the Phyto-MD® Polyphenol Dietary Capsules, both supported by small-batch stability testing and published peer-reviewed data. Every formula is manufactured in an FDA-registered, ISO-22716 facility and ships with a QR code linking to third-party COAs. Core buyers are 30-55-year-old professionals who want measurable change but avoid injectables or prescription tretinoin. They value transparency, science-backed claims, and concierge access: online skin quizzes generate custom 3-step routines and live chat with an in-house derm team. Sustainability also matters—refill pods and carbon-neutral shipping are standard. Youn Beauty competes in the “doctor-founded” digital skin-care tier against brands that leverage white-label labs and influencer endorsements. It differentiates through vertically integrated R&D, published clinical trials on its own formulas, and a membership program that bundles virtual consults with auto-replenishment, locking in 20% savings and driving 45% repeat-purchase rate within six months.