Yourfriendcleo

Yourfriendcleo sells women’s intimates, loungewear and swim in sizes XXS-4X; most bras and bralettes retail $38-$68, bikinis $48-$98 and modal lounge sets $68-$118, placing the brand in the mid-range. Orders are fulfilled only through the label’s own site, which ships worldwide from U.S. stock. The company builds every piece on a custom size grade developed from 200+ real-body scans, advertises no-wire support up to a G-cup, and dyes small batches in Los Angeles to limit waste; its reversible, mix-and-match swim separates and “Cloud” modal sets are repeat best-sellers frequently restocked in limited color drops. Shoppers are 18-35-year-old women who prioritize comfort, inclusive sizing and Instagram-friendly pastels; they tag the brand in travel, dorm and WFH photos that echo Cleo’s body-positive captions and “your friend” tone. Yourfriendcleo competes with direct-to-consumer lingerie and swim labels that use stretch synthetics and social-first marketing; it differentiates by combining full-spectrum sizing, wire-free engineering and small-batch domestic production at a sub-$100 price point while maintaining a chatty, peer-to-peer brand voice rather than a polished fashion-house persona.